Will I lose my email history when switching to Pipedrive?

Logged email threads do not come across in a standard CSV export, but you rarely lose the underlying emails because they still live in Gmail or Outlook. Once you connect your inbox to Pipedrive, it can sync recent threads and match them to contacts, so most teams only lose the old CRM-side activity timeline, not the mail itself.

HubSpot to Pipedrive Migration: Step-by-Step 2026 Guide

Q: How much does a HubSpot to Pipedrive migration cost?

Doing it yourself is free: HubSpot lets you export contacts, companies, and deals to CSV on every tier, and Pipedrive's import wizard is included in all plans, with a free trial available before you commit. Paid migration services are quoted by record volume and complexity, so get a current quote if you need notes, emails, and attachments moved for you.

Q: How long does it take to migrate from HubSpot to Pipedrive?

A sales-only HubSpot portal with a few thousand contacts and one pipeline is realistic in a weekend: one day to export, clean, and map, one day to import and verify. Add one to three weeks if you also need to replace HubSpot marketing assets like emails, forms, and workflows with new tools before you cancel.

How to migrate from HubSpot to Pipedrive without losing your pipeline: what transfers cleanly, what has no Pipedrive equivalent, how lifecycle stages map to a deal-centric CRM, and a seven-step cutover plan that ends with HubSpot as a free read-only archive instead of a monthly invoice.

Direct answer:

A HubSpot to Pipedrive migrationis mechanically simple — export contacts, companies, and deals from HubSpot to CSV, then run them through Pipedrive's spreadsheet import wizard — but strategically it is a downsizing project. Pipedrive only replaces HubSpot's sales side, so inventory your marketing emails, forms, workflows, and landing pages first and line up replacements before you cancel. Rebuild pipelines and custom fields in Pipedrive before importing, translate lifecycle stages into deals versus plain contacts, validate counts, and keep HubSpot's free tier around as a read-only archive for 30–60 days.

Why teams leave HubSpot for Pipedrive

The most common trigger is the renewal invoice. Teams that signed up for HubSpot's free CRM and grew into Sales Hub Professional often discover they are paying platform prices for what is, in daily practice, a pipeline tracker. If nobody opens the marketing tools, the reporting dashboards go unread, and the workflows amount to a couple of follow-up reminders, Pipedrive delivers the part you actually use at a fraction of the per-seat cost — its plans start in the low-to-mid teens per seat per month on annual billing, while Sales Hub Professional runs several times that (verify current Pipedrive pricing before you model the savings).

The second trigger is adoption. HubSpot is a broad platform, and reps who just want to see their deals can find it heavy; Pipedrive's kanban-first interface tends to win with salespeople who live in the pipeline view. If you have not made the final call yet, our HubSpot vs Pipedrive comparison weighs both tools feature by feature, and the CRM software pillar covers the wider market. And if marketing genuinely uses HubSpot while sales wants Pipedrive, consider integrating the twoinstead of migrating — a sync is cheaper than a botched consolidation.

What migrates cleanly — and what has no Pipedrive equivalent

This is the single most important table in the project. Pipedrive is a sales CRM, not a platform, so plan replacements for everything in the right-hand column before you cancel HubSpot.

Transfers via CSV or import wizard	Needs API or a migration service	No Pipedrive equivalent — replace it
Contacts (become people)	Logged email threads	Marketing emails and campaigns
Companies (become organizations)	Notes at high volume	Workflows and complex automation
Deals, stages, amounts, owners	Attachments and files	Landing pages, blog, and website tools
Open tasks and activities	Full activity timelines	Chatflows and shared inbox
Custom properties (rebuilt first)	Call recordings	Custom report dashboards

For the replacement column: a dedicated email platform such as Mailchimp covers newsletters and campaigns (our email marketing platform roundup compares the options), a standalone form builder replaces HubSpot forms (see the best form builders guide), and Pipedrive's own Campaigns add-on is worth evaluating if you want email inside the CRM. Simple follow-up automations rebuild well with Zapier or Make plus Pipedrive's built-in workflow automation.

The lifecycle-stage problem: mapping HubSpot's model to Pipedrive's

HubSpot organizes people by lifecycle stage — subscriber, lead, MQL, SQL, opportunity, customer — with deals layered on top. Pipedrive inverts that: the deal is the center of the universe, and people either have one or they do not. Nothing in the import wizard makes this decision for you, so make it explicitly before exporting:

Opportunity / open deal contacts: migrate as people attached to open deals in the matching pipeline stage.
SQLs and hand-raisers not yet in a deal: import into Pipedrive's Leads inbox rather than cluttering the pipeline.
Customers: import as people/organizations, and consider a "won" historical pipeline if you want revenue history visible.
Subscribers and cold marketing contacts: usually better off in your new email tool, not the CRM. Pipedrive per-seat plans do not care about database size, but a sales tool full of newsletter subscribers helps nobody.

Export the lifecycle stage and lead status columns with every contact so you can filter the CSV into these buckets. It is far easier to split one export in a spreadsheet than to untangle 20,000 misfiled people later.

Step-by-step: migrating HubSpot to Pipedrive

Inventory what you actually use in HubSpot. Walk the portal — pipelines, custom properties, active workflows, live forms, scheduled emails, connected integrations — and mark each item migrate, replace, or drop. This list is your project plan and your proof of what the downgrade really costs.
Export contacts, companies, and deals to CSV. Export each object with all properties you intend to keep, including owner and association columns. HubSpot exports are available on every tier, including free.
Rebuild pipelines and custom fields in Pipedrive first. Create stages, custom fields, and users before importing so every column has a destination and every owner exists. Importing before mapping is the classic do-over trigger in both directions.
Split contacts by lifecycle stage. Use the buckets above: deals, leads, customers, or your email tool. This is the step that makes the new CRM feel clean instead of transplanted.
Import with Pipedrive's wizard: organizations, then people, then deals. The spreadsheet import maps columns to fields and links records via shared columns like organization name or email. Run a 50-row sample first and inspect it before committing the full file.
Replace the plumbing before you cancel. Connect inbox and calendar sync in Pipedrive, publish replacement forms, point automations at the new CRM, and get your first replacement email campaign out the door while HubSpot is still alive as a fallback.
Validate, run in parallel, then downgrade HubSpot. Reconcile record counts and open pipeline value against your exports, spot-check 20–30 records end to end, run both systems for a short window, then drop HubSpot to the free tier as a read-only archive before cancelling entirely.

You can test the entire import path on Pipedrive's free trial before paying for a seat — the import wizard is available from day one.

Field mapping pitfalls to catch before import

Vocabulary swap: HubSpot "companies" are Pipedrive "organizations" and "contacts" are "people." Rename CSV headers up front so the wizard's suggestions land correctly.
Deal stage semantics: HubSpot stage probabilities and required properties do not carry over. Recreate the stages you actually report on, and use Pipedrive's rotting-deal flags to replace inactivity workflows.
Multiple pipelines: each HubSpot pipeline needs a Pipedrive counterpart created in advance; deals imported without a pipeline mapping pile into the default one.
Dropdown values: Pipedrive single- and multi-option fields need their options defined before import, with exact string matches — "New York" and "NY" become two options, just as they do going the other way.
Owners: add every active salesperson as a Pipedrive user before importing, or hundreds of records will land on the admin who ran the wizard.
Marketing contact flags: HubSpot's marketing/non-marketing distinction has no Pipedrive meaning. Use it as a filter for what goes to your email tool instead of the CRM.
Dates and currencies: mismatched date formats fail rows quietly, and multi-currency deals need currencies enabled in Pipedrive before the deal import.

What the switch actually saves

Be honest in the comparison: the like-for-like line item is HubSpot Sales Hub seats versus Pipedrive seats, and on that line Pipedrive is usually the clear winner for teams that live in the pipeline view. But add back the cost of whatever replaces HubSpot's marketing features — an email platform, a form builder, possibly a Zapier plan — before declaring victory. For many small teams the stack still comes out meaningfully cheaper and simpler; for teams genuinely using marketing automation, the savings can evaporate. Pricing on both sides changes often enough that you should verify current Pipedrive pricing and your actual HubSpot renewal quote rather than trusting any blog's numbers, ours included. Our best CRM for small business guide puts both tools in the context of the wider market if the migration research reopens the whole question.

Going the other way instead?

If you landed here mid-decision and are actually outgrowing Pipedrive — you want native email marketing, forms, and lifecycle reporting in one system — the move runs in reverse: export from Pipedrive, import with HubSpot's free guided wizard. We cover that direction step by step in the Pipedrive to HubSpot migration guide.

Migration FAQ: cost, timeline, and what gets left behind

How much does a HubSpot to Pipedrive migration cost?

Doing it yourself is free: HubSpot exports CSVs on every tier, and Pipedrive's import wizard is included in all plans, with a trial available before you commit. Paid migration services are quoted by record volume and complexity — worth pricing if you need notes, email threads, and attachments moved for you.

How long does it take to migrate from HubSpot to Pipedrive?

A sales-only portal with a few thousand contacts and one pipeline is a weekend project: one day to export, clean, and map; one day to import and verify. Add one to three weeks if you need to stand up replacement email, form, and automation tools before cancelling.

What does not transfer from HubSpot to Pipedrive?

Marketing emails, workflows, landing pages, blogs, chatflows, and report dashboards have no Pipedrive equivalent. Contacts, companies, deals, notes, and open activities move via CSV or the wizard; email threads and attachments generally need the API or a service.

Will I lose my email history?

Logged threads do not ride along in a CSV, but the mail itself still lives in Gmail or Outlook. Connect your inbox to Pipedrive and recent threads sync and match to contacts — what you lose is the old CRM-side timeline, not the emails.

Start your migration:

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